In a recent interview with GQ Magazine, the enigmatic Nigerian singer Asake, whose meteoric rise in the Afrobeats scene has left many in awe, reveals the profound symbolism behind his stage name and his unyielding dedication to his craft.
Upon meeting Asake, one cannot ignore the bold ink adorning his neck, spelling out his stage moniker in unmistakable fashion. Yet, far from being an emblem of vanity, Asake explains that this tattoo represents a declaration of determination. In Nigeria, where societal norms can stifle individual expression, especially through body art, Asake’s tattoo serves as a testament to his unwavering commitment to his music career. “I can’t work for any company. I can’t sell anything,” he candidly shares, highlighting the sacrifices he has made to pursue his passion.
Asake’s journey to success has not been without its challenges. Recalling moments of doubt and fatigue, he describes how getting the tattoo was a pivotal decision, symbolizing his resolve to stay the course despite setbacks. This determination has propelled him from relative obscurity to becoming a chart-topping sensation, poised to make his mark on the global music scene.
Despite his rapid ascent, Asake remains grounded, acknowledging the years of hard work that preceded his breakthrough. “People are counting the days you’re successful. They don’t count the days you’ve been working toward it,” he remarks, shedding light on the often overlooked journey to success.
Sitting atop the West Hollywood Edition hotel, overlooking the city shrouded in rain, Asake reflects on his recent Grammy nomination and his evolving musical style. With influences ranging from Yoruba music to South African amapiano, his eclectic sound defies categorization, offering a fresh take on the vibrant tapestry of Afrobeats.
Asake’s creative process is driven by a relentless pursuit of growth and self-expression. “I always want to step it up,” he declares, emphasizing his commitment to pushing boundaries and defying expectations. Yet, beneath his high-energy stage persona lies a reserved individual, preferring solitude to the trappings of fame.
His authenticity extends beyond his music, evident in his candid observations about the industry and his unwavering commitment to staying true to himself. Asake’s forthcoming third album promises to showcase his evolution as an artist, while staying true to his roots.
As the interview draws to a close, Asake maintains a sense of calm amidst the uncertainty of the future. With a sly grin, he hints at a carefully crafted plan, refusing to divulge too much. Yet, beneath his nonchalant demeanor lies a steely resolve and a relentless drive to carve out his place in the annals of music history.
Here are some highlights from the interview:
1. Symbolism of His Name and Tattoo: Asake’s stage moniker, boldly tattooed across his neck, symbolizes more than just vanity. It represents his unwavering determination to pursue his passion for music, despite societal constraints in Nigeria.
2. The Road to Success: Asake reflects on the challenges he faced and the sacrifices he made to reach where he is today. His meteoric rise may seem sudden to some, but he emphasizes the years of hard work and dedication that preceded his breakthrough.
3. Musical Influences and Style: Drawing inspiration from his Nigerian heritage and diverse musical influences, Asake’s sound is a fusion of Yoruba music, South African amapiano, and classic Afrobeats rhythms. His music defies categorization, offering a fresh and eclectic take on the genre.
4. Creative Process and Evolution: Asake’s creative journey is marked by a relentless pursuit of growth and self-expression. He is constantly pushing boundaries and defying expectations, both in his music and his stage persona.
5. Authenticity Amidst Fame: Despite his rising fame, Asake remains grounded and true to himself. He shies away from the trappings of celebrity culture, preferring solitude and authenticity over superficiality.
6. Future Plans: While Asake remains tight-lipped about his future endeavors, he hints at a carefully crafted plan for his next album and beyond. His unwavering commitment to his craft and his refusal to compromise on authenticity promise an exciting journey ahead.
Asake’s interview with GQ Magazine offers a glimpse into the mind of an artist on the brink of superstardom. With his unique sound, unwavering determination, and authentic approach to music, Asake is poised to leave an indelible mark on the global music scene. Keep an eye out for this rising Afrobeats sensation as he continues to soar to new heights.
Click here to read full story
PRODUCTION CREDITS:
Photographs by Micaiah Carter
Styled by Mobolaji Dawodu
Hair by Nia Cash
Barbering by Randy King “Rk”
Skin by Hee Soo Kwon using La Mer
Set design by Bg Porter at Owl and the Elephant
Tailoring by Yelena Travkina
Produced by Emily O’meara at JN Production
Style Afrique 
it looks nice
LikeLike